klik – klima konzept 2030

Durchführung

Die Durchführung eines Beteiligungsansatzes besteht aus mehreren Schritten, welche die Stakeholderidentifizierung, eine Entscheidung über die Intensität und Häufigkeit der Beteiligung für verschiedene Stakeholdergruppen und über Partizipationsmethoden für unterschiedliche Gruppen von Stakeholdern.


Stakeholderidentifizierung
Zur Identifizierung von Stakeholdern für ein Beteiligungsvorhaben ist es wichtig zu berücksichtigen, dass solche Vorhaben für die Organisation viel Zeit und finanzielle Ressourcen benötigen. Daher ist es in dem Interesse der Organisation die Anzahl der beteiligten Personen gering zu halten. und sich daraus zu fokussieren eine intensive Beteiligungsmethode für eine kleine Mitarbeiteranzahl zu verfolgen.Allerdings sollten alle Stakehiolder, unter Berücksichtuigung ihres Intersses, involviert werden. Zu diesem Zweck ist es sinnvoll verschiedene Stakeholdergruppen zu bilden, welche in verschiedenen Arten sich an dem Prozess beteiligen. Für die Energiesparkampagne wurden vier verschiedene Stakeholdergruppen identifiziert:
-    Stakeholdergruppe 1 besteht aus Mitarbeiter der drei Partnerinstitute der Energiesparkampagne an der CAU, welche ausgewählt wurden, um eine möglichst breite Diversität von Arbeitsgruppen und Hierarchieleveln darzustellen. Diese Diversität ist essentiell um einen ausgewogenen Multiplikatoreneffekt erzielen zu können.
-    Stakeholdergruppe 2 besteht aus Mitarbeiter der beteiligten Institute, deren Beteiligungsintensität geringer ausfällt, da sie von den Mitgliedern der Stakeholdergruppe 1 repräsentiert werden.
-    Stakeholdergruppe 3 besteht aus dem Managementpersonal der Universität und weitere Organisationsmitgliedern andere Einrichtungen, sowie Studierenden. 
-    Stakeholdergruppe 4 sind externe Stakeholder wie Förderer und interessierte universitätsexterne Personen, die an der Entwicklung des Projekts Interesse haben.

 

 

 

 

Degree of participation

The second step is to identify the degree of stakeholder participation. There are the five degrees of participation: delegation, co-decision, collaboration, consultation and information. Due to contextual and personal variances between the SGs scope for adaptability is required. Therefore, each group is attributed with a primary and secondary degree of participation. SG 1 is attributed with levels of delegation and co-decision, due to the group’s capacity to influence and shape the decision making process. SG 2 have been attributed with primary levels of collaboration as they are not required to contribute on an intensive level and their suggestions are useful for enriching the decision-making process but not deciding upon it. Their secondary participation level is co-decision. SG 3 consists of the management level as well as university experts and is placed in the consultation level, where decisions can be shaped and the decision making process can benefit from it. The secondary degree is information, in order to keep everyone informed about the process of the project and opportunities for them to contribute. SG 4 consists of external stakeholders, their participation level is information, however, if an external stakeholder should get particularly interested about the project they can contribute in the form of consultation.

 

Frequency of participation
The next step in realising a participation project is to identify the frequency with which stakeholders participate. As there is a difference between ongoing stakeholder participation and ad-hoc participation, there is a need for combining both in order to receive a realistic picture of the participation process. Ongoing stakeholder participation has a different nature as it requires stronger commitment from participants. Furthermore, through this increased intensity it is possible to generate deeper insight into stakeholders’ values and attitudes. On the other hand, ad hoc participation has the advantage of being resource efficient in terms of reducing the time which needs to be invested and also financial resources only need to be spent whenever there is a reason to participate. For the purpose of realising a stakeholder project, it is beneficial to establish a correlation between degree and frequency of participation.

 

 

Participation methods
According to a classification of respective participation methods for the varying degrees of participation, the appropriate participation method for SG 1 is a focus group approach, as the central participatory element, and workshops as the peripheral approach, applying to delegation and co-decision respectively. For SG 2 the fitting participation methods consist of surveys and interaction events for the collaboration aspect while also for this SG workshops apply as part of the co-decision participation level. For SG 3, as consultation is their primary degree of participation, regular presentations need to be given in order to keep these stakeholders informed and also to collect feedback for the future process. For information purposes SG 3 should furthermore be kept up-to-date by sending of newsletters and reports. SG 4 received the same newsletters, reports and information needs to be provided for them on the website. However, as they are also secondarily being consulted, presentations for external stakeholders should be part of the participation method portfolio.